Postcard

A postcard is a small, rectangular piece of thick paper or cardstock that is designed for sending short messages through the mail without the need for an envelope. It typically features an image or photograph on one side, with space on the other side for the recipient’s address, a postage stamp, and a brief message from the sender.

Guide for Postcard design:

Designing a postcard involves considering several key elements to create an engaging and informative visual piece.

Here’s a step-by-step guide for postcard design:

Define the Purpose:

· Determine the main purpose of the postcard – is it for advertising, personal communication, promotion, or an event invitation?

Dimensions and Orientation:

· Choose the appropriate size and orientation for the postcard (e.g., standard sizes are 4″ x 6″ or 5″ x 7″).

· Decide whether it will be single-sided or double-sided.

Design Software:

· Utilize a graphic design software such as Adobe Photoshop, Illustrator, or Canva to create the postcard.

Visual Elements:

· Incorporate eye-catching visuals, such as images, illustrations, or graphics that relate to the message or theme.

· Ensure the visuals are of high quality and resonate with the target audience.

Typography and Text:

· Select legible fonts for the message, headings, and additional text. Choose fonts that complement the design style.

· Keep the text concise and impactful, focusing on key information and using bullet points if necessary.

Color Palette:

· Choose a color scheme that matches the mood, message, and overall appeal. Use colors that are harmonious and complement each other.

· Ensure contrast and similarity by using colors for text, graphic elements and background.

Layout and Composition:

· Arrange elements in a way which create good look and balanced appearace. Maintain proper spacing and alignment for a clean design.

· Leave white space to avoid a cluttered appearance.

Brand Consistency:

· If the postcard is for a business or promotional purpose, ensure it aligns with your brand. Use brand colors, logos, and visual elements for consistency.

Call to Action:

· Include a clear and concise call to action prompting the recipient to take a specific action, such as visiting a website or redeeming an offer.

Review and Proofreading:

· Carefully review the postcard for any errors in content, design, or layout. Check for accuracy and clarity.

· Seek feedback from others to ensure the design and content are effective.

Finalization:

· Make any necessary adjustments based on feedback and ensure the final design meets the required specifications.

· Save the postcard in an appropriate file format for printing or digital distribution.

Postcards can be produced through printing techniques such as digital printing or offset printing, depending on the desired quantity and quality requirements. A well-designed postcard should be visually captivating, effectively communicate the intended message, and resonate with the audience it’s intended for.

Overall, postcards offer a convenient and visually appealing way to send short messages, share experiences, promote products or services, or collect mementos. They combine the functionality of a written message with the aesthetic appeal of a visual image.

If you are a skilled graphic designer you can get many jobs related to postcard designing on marketplaces like Upwork, Fiverr, Freelancer.com and many others.