A business proposal is a written document that is presented to potential clients or investors to gain their support or investment in a business idea or project. It outlines the problem or opportunity being addressed, the solution being offered, the benefits of the proposal, the costs involved, and the plan for implementation. A business proposal typically includes an executive summary, a description of the products or services being offered, a market analysis, a description of the target market, a description of the competition, a description of the marketing and sales strategies, a description of the management team, financial projections, and a conclusion. The purpose of a business proposal is to persuade the reader to support the proposal and to secure funding or a partnership.